"When Steve held up the iPhone to introduce it to the world we'd only made a couple and he was holding up one that we designed with hard coated plastic on the front," Williams said. Giving an address at Corning’s Harrodsburg facility in Kentucky in 2017, the company that makes the Gorilla glass for the iPhones, Williams revealed that the original iPhone was designed with hard coated plastic on the front, the same kind used on the company's iPods that at the time had the little screens. In part it is because of Williams's ability to deliver that it exists at all. Look down at your iPhone now, if you own one. Speaking of iPhones, it's Williams's involvement in the first iteration of Apple's smartphone that tells a story as to how valuable he has been to the company. Notably, this success came with the backdrop of falling iPhone sales. Apple has never disclosed specific Watch sales, but its "Wearables, Home, and Accessories" category set a new March quarter revenue record of $5.1 billion (£4b). It is the best looking and performing product in its class by a country mile.Īpple Watch shipments increased 49 per cent in the 2019 Jan-March quarter year-on-year, according to Counterpoint Research.
So successful has this product been that it arguably saved the lacklustre smartwatch sector, and, in effect, legitimised the market. What makes this even more remarkable is that Apple wasn’t even making watches until 2015. What makes this remarkable is that Apple isn’t a watchmaker per se. In 2017 its revenues eclipsed those of Rolex. According to research firm Asymco, Apple is now the world’s biggest watchmaker.
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